Beauty Heroes

The beauty market has gone from strength to strength in recent years, with a wide range of new, innovative products available to consumers in response to the ever-growing demand of youthfulness.

This is reflected in the global anti-ageing market, which was valued at £154.95 billion in 2020 and is estimated to be worth £337.01 billion by 2030*, as people’s obsession with slowing down the ageing process continues to grow. .

Hear how our collaborative approach has helped a range of brands enter the beauty market via a host of innovative collagen infused solutions from beverages & shots, gels and gummies.

Our Collagen peptide story
Our mission is to help customers grow their businesses through product innovation. Half the time we do this when businesses come to us with a product challenge and the other half we go to customers with solutions.

This is no different for our beauty clients, who we’ve helped to launch some truly innovative products thanks to our Bioactive Collagen Peptides technology.

We have been at the forefront of the collagen peptide market for some years now thanks to our partnership with global leading principal GELITA and their bioactive VERISOL^® product. This partnership has allowed us to collaborate with a range of start-ups and established businesses to help them create some very successful, innovative anti-aging products.

Our Beauty Heroes
Traditionally, performance protein is added to beverages such as milk and protein shakes. We’re very proud of the brands we’ve helped launch into the market and how our VERISOL^® Bioactive Collagen Peptides technology has been applied across a variety of product formats.

• Vity Box – Collagen Gels
• Dewty Beauty – Collagen powder beverages
• Primal living – Collagen liquid shots
• Proto Col – Collagen capsules
• Dermacol – Collagen tablets

Adding value through innovation
Being an innovation-led business, we’re always interested in how we can help create even more innovative solutions for clients. Our INNOVATION LAB is helping us to achieve customer growth through collaboration with our clients, principal suppliers, flavourists and nutritionists.

We recently concepted and launched the UK’s first beauty infused tea bag that improves skin elasticity by 15%, strengthens nails and hair, while decreasing waviness of cellulite.

We’re also working with a host of other everyday brands on products from beauty beverages and impulse snacking, to confectionary and condiments.

VERISOL^® USAGE RESULTS IN A 15% IMPROVEMENT OF SKIN ELASTICITY, IMPROVED NAIL GROWTH & STRENGTH AND A DECREASE IN CELLULITE**

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Science behind our beauty ingredients
Collagen is a major structural component of human skin, comprising about 80% of its dry weight. Skin properties are known to be affected by endogenous and environmental factors including ageing, ultraviolet, radiation hormones and nutrition.

Administered orally, our beauty infused ingredients influences the skin’s collagen metabolism directly from the inside. It increases skin moisture and delays the formation of wrinkles, increasing skin elasticity by up to 15%**. With the effects being measurable in as little as 4 weeks.

Other beauty products
Our Bioactive Collagen Peptides ingredient can be applied to a whole host of everyday food & beverage products from beverages to snacks and sweets.

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Beauty claims vs Health claims
Businesses are familiar with the EFSA database and use the approved health claims to help sell their products. There is widespread misunderstanding of beauty claims in the food, beverage and nutrition industries. Beauty claims are considered outside the scope of the Nutrition and Health Claims Regulations, so the following claims can be applied around GELITA VERISOL^®.

GELITA VERISOL^® beauty claims
Within our ingredient solutions, when applying GELITA VERISOL^® bioactive collagen peptides the following technical claims can be applied: