Consumer behaviour is changing

It’s not surprising to hear that more consumers are eating on the move as our lifestyles become busier. Retailers are seeing exponential growth in healthier snack categories as brands reformulate and launch new products. Driving the healthier snack trend are issues around health, convenience and changes in government taxation. Sugar concerns are affecting both manufacturers and retailers, and consumers are reacting by demanding healthier snacks. Combining indulgence with convenience is the key to successful product launches.